I’ve never tried any of the Juicy Couture fragrances before and the only reason I can think of it because of my association of the name ‘Juicy Couture’ to the fashion brand.
This is a brand I’ve never shopped with and perhaps ignorantly, think of as being the ‘posh’ tracksuit company that all the footballer’s wives love to live in, or at least did about 5 years ago.
Anyway, this is all irrelevant now as I have finally sampled one of their fragrances and it’s bright pink, loud, somewhat garish appearances aside, it’s actually really rather nice.
Juicy Couture Viva La Juicy Noir Eau de Parfum is a new, more seductive interpretation of their original best-selling Viva La Juicy fragrance.
When you first smell the fragrance it’s sweetness can hit you hard and you may find it a little overpowering, but do bare with it.
Its opening notes include wild berries mixed with mandarin and Mara strawberry, making for a very sweet scent, but it doesn’t last too long as at its heart, you will notice honeysuckle, gardenia and jasmine sambac.
Finally, notes of amber, caramel, creamy vanilla and sandalwood round the perfume off perfectly and as the fragrance has a chance to settle on your skin, it becomes a much more mellow, musky yet sweet fragrance.
Now, I can’t decide whether I love to loathe the packaging. The girly girl part of me thinks it’s brilliant!
It’s bright pink with a diamante esq lid and a satin black bow. VERY Juicy Couture. The other part of me thinks it’s far too over the top, but then it’s a fragrance that is going to get you noticed, so why would it be demurely bottled?
The bottom line is, I actually really rather liked this perfume, and the fragrance lasted for ages.
Juicy Couture’s Viva La Juicy Noir EDP is available now and costs about £55 for 100ml.